Unpredictable weather patterns - frosty springs, mild winters and wet summers - are posing a new challenge for fashion designers.
As our climate becomes more changeable, the fashion industry is struggling to create clothes we’ll want to wear in a year’s time, with no idea what the weather will be like when their collections hit the shelves.
And when they get it wrong, the clothes simply stay in the shops until they end up being heavily discounted, which hurts sales. Thus, Some designers have resorted to creating largely seasonless clothing.
Some of the biggest retailers have started hiring climatologists to help them predict what the seasons might have in store. The Fashion Institute of Technology in New York has even launched a new course.
The new course is designed to appeal to students with an interest in retail and merchandising, and it’s hoped will help the fashion industry deal with the impact of climate change.
hit the shelf：慣用語，上市；開賣。例句：The highly-expected new album will hit the shelf this spring.（這張萬眾矚目的新專輯，將於今年春天發行。）
have in store：慣用語，有…要發生；即將到來。例句：Tracy has a surprise in store for tomorrow’s party.（翠西為明天的派對準備了驚喜。）
retail：名詞，零售。例句：She made all kinds of desserts and sold them by retail.（她親手製作各種甜點販售。）